Laser has been chosen as the exclusive distributor of Pebble Gear’s range of Disney products in Australia to bring officially licensed Disney products to the local market.

The first products under the new agreement include Disney-themed tablets and related accessories developed by Pebble Gear that will be available in Big W stores from mid-June to coincide with the retailer’s annual Toy Sale Event. Other products will follow later in the year.

The distribution agreement comes off the back of a significant expansion of the Laser business including investment in its China resourcing and manufacturing, senior business development and sales staff in Australia and new business areas including a private label arm of the business.

Laser managing director, Chris Lau said it is exciting to bring officially-licensed Disney consumer products to Australia through new partnerships that will start with Pebble Gear and expand in the near future.

“This is a huge endorsement for our business not just in how we develop products but how we also bring them to market in collaboration with our retailer partners,” he said.

“The Disney themed tablets and accessories by Pebble Gear are a great example of this, given the intelligence that has gone into ensuring children are protected by the software and user interface that is built into each tablet. This isn’t about just putting a globally beloved brand and characters on products, but about adding value to the consumer experience at the same time.”

Digital Goals (parent company of Pebble Gear) director, Neil Meredith said the company is delighted to partner with Laser with their exceptional approach to managing retail channels.

“We would like to thank everyone at Laser and Disney for their support in creating this new market and we are all excited about building the business together,” he said.