By Martin Vedris

SYDNEY: Groupe Seb Australia announced it will invest into a national print campaign commencing this month to further support and grow the steamers category. The campaign will commence this month in a number of leading publications.

Some of the publications targeted for the campaign include Donna Hay, Better Homes and Gardens, Delicious, Australia Good Taste, Good Weekend and Weight Watchers.

“We will continue to focus and support this category where we have taken the market lead and driven consumer interest and awareness,” explained Groupe Seb marketing manager, Filiz Bensan.

“All the investment we have made to support the category has really returned us fantastic results and we want to ensure that we maintain the momentum we have created.

“The steamers category shows exceptionally high growth and we have grown in line with the market. It is important as leaders in the category that we support our retailers and continue to educate consumers on the health benefits of steaming as well as showing that is it a very versatile product”.

The print campaign will feature the top selling models and innovative products such as the Vitamin+ and VitaCuisine.

Earlier this year Groupe Seb Australia invested into the category with a national TVC campaign leading up to the Mother’s Day. The company has also invested over $2 million into above the line activity across the Tefal brand covering electrical and cookware this year.