By Craig Zammit

SYDNEY: The National Asthma Council (NAC) of Australia has officially recognised Dyson vacuum cleaners and accepted the brand into its Sensitive Choice program.

“We are excited to be part of a program which has been put in place to guide consumers with asthma and allergies to products that aim to help them better manage the associated triggers,” said Dyson South East Asia managing director, Ross Cameron.

Established by the NAC in 2006, the Sensitive Choice program was developed in response to a growing consumer demand from Australians for guidance in identifying products that may aid in reducing asthma and allergy triggers in the home

“We spend millions of dollars each year on research, design and development in order to produce products that will better meet consumers’ needs, and while we certainly cannot alleviate asthma or allergies, we know we can help reduce potential triggers in the home as part of an all-round management plan,” Cameron said.

“With over 12 per cent of the population suffering from asthma and 40 per cent from allergies, it is increasingly important for manufacturers to provide products that help Australians manage their asthma and allergies more effectively,” said National Asthma Council Australia CEO, Kristine Whorlow.

Dyson’s patented Radix Cyclone technology formed the basis for Dyson’s inclusion into the Sensitive Choice program, featuring a filtration efficiency of 99.999 per cent in non-HEPA models and 99.9999 per cent in HEPA-based models. According to Dyson, the air expelled from a Dyson contains 150 times less bacteria and mould than the air we breathe.

Products accepted by the National Asthma Council Sensitive Choice program can be identified instore by the blue butterfly logo.