Exceeds expectations

Kogan has achieved revenue of $211.2 million, up from $200.3 million in FY15, for the year ended 30 June, 2016. The results, which exceeded Prospectus forecasts by 5%, has been attributed to the successful launch of Dick Smith on May 4, 2016, which has delivered revenue of $6.5 million.

Third party domestic product division performed strongly, contributing to gross margin of 15.5%. Gross sales of Kogan Travel and Kogan Mobile exceeded Prospectus forecasts by 11.6% and 25%, respectively.

Kogan.com founder and CEO, Ruslan Kogan said the results reflected solid growth in active customers and active subscribers, the successful integration of Dick Smith, the growth of Kogan Travel and Kogan Mobile, among other factors.


Kogan.com had 3.7 million active members at 30 June, 2016, up 60.8% from calendar year 2015. Excluding the impact of Dick Smith, subscriber numbers achieved 26.1% organic growth.

In a statement to the ASX, Kogan commented, “Kogan.com is built on a strong sustainable foundation of brand-equity, efficient supply chain, technological expertise and a world-class management team. We are pleased to deliver results for our shareholders that exceed Prospectus forecasts and demonstrate that we are on track to continue to build the Kogan.com business in line with our long term business strategy. Our launch of Dick Smith ahead of schedule demonstrates the capability of our team to rapidly deliver major projects.”

Kogan.com listed on the ASX on July 7, 2016, having acquired the Kogan Group prior to listing.