Gross profit has declined 19% to $90.9 million at Kogan.com during the first half of FY22 due to supply chain interruptions and associated fluctuations in demand.
Further, operational costs were impacted by increased logistics costs, coupled with a significant marketing investment to grow the platform, active customer numbers and scale the Kogan First loyalty program.
Gross sales experienced strong growth reaching $698 million, an increase of 9% year-on-year. Growth was partially driven by Kogan Marketplace which achieved more than $200 million ($221.1 million) in gross sales for the first time ever, up 28.7% year-on-year.
The Kogan First loyalty program reached 274,000 members at the end of the half and the Kogan.com group now has over four million active customers.
“Over four million Australian and New Zealand shoppers have recently experienced the choice, value and delivery benefits of the Kogan.com group. We have continued to re-invest in our customers through the Kogan First loyalty program to offer the best deals on a range of products, delivered quickly and efficiently,” Kogan.com. founder and CEO, Ruslan Kogan said.
“After launching late last year, Kogan Delivery Services is already making an impact with more than 100,000 orders delivered directly to customers.”