Kitchen Warehouse has rolled out its Christmas campaign, ‘At the heart of your Christmas’, encouraging Australians to come together around family, food, home cooking and family traditions.
The campaign incorporates a TVC on all major networks that speaks to a family who can’t be there in proximity but through a simple gesture can share heartfelt moments.
Kitchen CEO and co-founder, Peter Macaulay said the campaign is about focusing on the joys of coming together and celebrating Christmas with food and family.
“For a year that’s been like no other, this campaign has never been more culturally relevant, and is something we will all be able to relate to. We hope it provides joy and inspiration for Australians to really focus on togetherness this Christmas,” he said.
Supporting the TVC, Kitchen Warehouse has released a 50-page Christmas Magazine that shares some of the founders most cherished family recipes – Marmalade and Mustard Glazed Ham, Duck Fat Roasted Potatoes to a Cheese and Rosemary biscuit recipe.
The campaign will also come to life through in-store branding, digital advertising, social channels and website which will help people with ideas around four major themes – the traditional Christmas, homemade gifts and treats, social good times and those in the great outdoors.