In the lead up to Mother’s Day Appliance Retailer is sharing retail tips from the experts to capitalise on this important sales event. With plenty of promotions on offer, there is strong competition for the maternal dollar within the appliance industry.

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Here is Troy Humphreys from Spectrum Brands:

Effective merchandising in store is vital for selling food preparation products. Consumers can be easily overwhelmed with a large range and overly complicated machines. Ensuring the shelf is orderly and tidy is possibly the most beneficial way of drawing the customer in and keeping them there until they are ready to buy.

Keeping it simple for consumers is what we have tried to do with our products, and this can be duplicated on the retail floor by the retailers in the way they sell the products. Find out what they want, what they will be using it for, and direct them to the best option for them. Simplicity is the key.

Russell Hobbs
Russell Hobbs Colour Control range includes blender, 3-in-1 stick mixer and food processor.