By Matthew Henry

SYDNEY: Hewlett Packard yesterday rolled out a range of youth-oriented notebooks with colourful patterned finishes aimed at tapping into the trend towards personalization and consumer electronics as fashion.

HP unveiled three new notebook PCs at a Sydney launch yesterday which do away with the conventional silver and black colour schemes in favour of colourful and textured designs, which the company hopes will appeal to young buyers’ sense of individuality.

“Through technology, young consumers can express themselves in a myriad of ways – on MySpace profiles, blogs, sharing photos, storing their music – so it makes sense that the notebook they use says something about their own style and personality,” said HP Australia product marketing director – consumer PC group, Tony Ignatavicius.

“The distinctly different designs and colours in our latest notebook product range are another way for young people to express their individual personalities to their peers.”

The new products include the HP Pavilion tx2000 entertainment notebook (RRP $2,199); HP Pavilion dv6700 entertainment notebook (RRP $1,799); and the HP Pavilion dv2800 ‘Artist Edition’ notebook (RRP $1,899), which will be available in April.

Replacing the tx1000, the new tx2000 tablet features improved touch-screen capability and features the new high-gloss ‘Echo’ imprint.

HP’s unique Artist Edition dv2800 sports a loud design scheme featuring the winning print from a competition run by HP which saw 8,500 consumers submit their ideas for a notebook.

The 14.1-inch widescreen dv2800 was the result, and uses the personal design of 20-year old Joao Oliveira of Portugal who was chosen as the winner of a global notebook design  competition organised by HP and MTV.

The Pavilion dv6700 entertainment notebook, a 15.4-inch model with built-in Blu-ray drive, features the bronze ‘Thrive’ imprint finish.