By Martin Vedris

SYDNEY: Palsonic is preparing to turn 50 in February. As one of Australia’s longest-established appliance companies, and a family-owned Australian company, it has some sound reasons for longevity.

While the company is not planning any elaborate celebrations in February when it turns 50, the company is looking to celebrate its 50th year anniversary some time throughout the year.

For now the company is focused on business and the national sales and marketing manager, Mark Lee, highlighted a few reasons why the company has survived for so long.

“Being around for so long you certainly see some peaks and troughs, that’s for sure,” said Lee.

“The company has cycled through these times many times before and to our advantage from a personal point of view, we’re quite a lean organisation so we keep our overheads down.

“We do a lot of forward planning with our retail partners, so we ensure that product that we import keeps moving through the system.”

Behari Gupta is the company’s executive chairman, owner and founder. He has relationships with the major buyers and retail groups and it is the combination of this extensive contact list as well as the company’s innovation in the early years that has also contributed to the company’s success.

Palsonic began life as NG Enterprises and first established itself in the Australian market with the Princess brand.

“They sold over a million TVs under that brand [Princess] over the time,” said Lee. “[And] that company was the first to import black and white TVs under the Princess brand and it pioneered the introduction of colour TV into Australia under the Princess brand.”

Now the Palsonic product range includes LCD and Plasma TVs, TVs with build-in DVDs, CD players, DVD players and recorders, LCD picture frames and ‘Made for iPod’ products.

Palsonic is currently a national supplier to the Narta group as well as Retravision, the Harvey Norman group of companies and Betta Electrical stores.