It was announced on Tuesday that Samsung Electronics has appointed two new senior executives to their staff, and only three days later they have yet again released the news that another three recruits will be joining the team.

In this current economic environment a lot of companies in the consumer electronics industry have been drastically cutting staff in order to escape the numerous pitfalls presented by the changing consumer spending habits.

But Samsung Australia has bucked this trend, and has opted to appoint key team members to implement new and exciting marketing and communication strategies for the year ahead.

The first addition to the team is Greg Ferguson, who has taken on the role of national account manager, consumer electronic sales. Ferguson started in January and brings over 20 years experience to the table after working with Philips and Akai.

A spokesperson from Samsung has commented “his background and industry knowledge will stand him in good stead to provide robust support to the marketing teams through his experience with the retail channels”.

Paul Jowett will also be on board with the company this month as channel marketing manager, telecommunications. Previously to this appointment, Jowett has worked with 3 Mobile and Vodafone Australia, therefore bringing forward a great deal of experience in the telecommunications industry.

“Pauls understanding of the industry will play a pivotal role in managing Samsungs relationships and in working with the local team to achieve the company’s goal of being the number one mobile phone brand in Australia,” Samsung said.

The other appointment is of Brendan Frawley, who will join the team as group product manager, audio visual. Frawley has made the move from a country management position at ViewSonic and a general management role in AV and IT at Panasonic.

“Boasting a unique mix of skills and understanding across AV and IT will help Brendan innovatively manage the division and help drive increased revenue across the category in 2009,” stated Samsung.

Evidently there have been a lot of changes implemented at Samsung in the last week, and they are hoping their strong investment in recruitment will pay off in the future.