Visitors to the recent Melbourne Good Food and Wine Show (GF&WS) fell in love with Jura’s Masterclass as it showed them how easy it is to make café quality coffee in the comfort of your own home. According to Jura Australia head of sales George Liakatos, the queues for coffee were “endless” and the feedback from visitors was “overwhelmingly positive.”


George Liakatos and his team at Melbourne Good Food & Wine Show

“To say that the event was a success would be an understatement. This was a brand awareness campaign on another level and its success came down to our team. We expanded our presence this year and presented a Masterclass with over 500 attendees,” Liakatos said.

Jura served around 5,000 coffees from the bar over the four days, using more than 450 litres of milk.

Each year the show draws over 110,000 visitors, of which 71% have been recorded to buy coffee products once a week or more. The free, 20 minute Masterclass consists of coffee demonstrations, coffee art tutorials and a quick and easy coffee inspired dessert.

Jura will be showcasing its two newest models; the F9 Piano Black and the Impressa A9 One Touch.

The Jura F9 received a high-coveted Award at the prestigious Australian Good Design Awards, for its impressive range of advanced technologies, providing users with an array of specialty coffees that can be produced in just one-touch. Judges commended the F9 for its impressive range of coffee specialties, including the café-style ristretto and macchiato, its intuitive one-touch operation and Aroma+ grinder that combine to allow users to be their own at-home barista.

Following international award recognition for innovation in automated coffee machines; the next-generation Impressa A9 was also awarded a prestigious Australian Good Design Award. Judges commended the machine on its compact, slim-line design and one-touch technology.

The Sydney GF&WS will be held on 7-9th August 2015 at the Sydney Showgrounds.