Par Patrick Avenell

SYDNEY, NSW: Tefal is currently raising le drapeau tricolore, humming Les Marseillaise and scoffing down les croissants as it prepares for next week’s premiere of the French Film Festival.

Tefal is owned and distributed by Groupe SEB, a French consortium founded in 1857. Its French heritage is very important to the local Tefal team and, as such, it has supported the French Film Festival as Gold Sponsor in a long term capacity.

The Festival flickers into life next Tuesday with the opening night gala presentation of Micmacs, the new film from the director of Amelie. It will continue through to Sunday 21 March 2010, with Gainsbourg, an imaginative look at the rise of real life French showman Serge Gainsbourg.

The festival is divided into five categories: family relations, debut pictures, comedies, romance, war and kids. This gives Tefal the opportunity to market its products to a large cross section of the community.

For those that have not ventured into the culturally superior world of French cinema, this festival represents a great opportunity to see movies from one of the most creative and visionary film industries.

Also showing at the moment, but not as part of the French Film Festival, is Un Prophete, which is France’s official selection, and subsequent nominee, for the Best Foreign Language Film Award at the 2010 Academy Awards.