The Jabra Elite 85t earbuds are now available with 100% recyclable packaging just six months after their initial launch and the Evolve2 headset range sports updated eco-friendly packaging that includes a soft pouch and paper bag.
The improved packaging for these products is part of Jabra’s goal of achieving 100% sustainable packaging across its entire product range, commitment to a number of UN sustainability goals, and objective to reduce plastic waste and transportation emissions.
The new Elite 85t packaging is 38% smaller and 49% lighter than its predecessor, the Elite 75t, with 85% less plastic and is fully recyclable, sustainable and FSC certified. The Evolve2 range packaging is FSI certified, includes less plastic and uses more responsibly sourced materials.
Jabra Australia and New Zealand managing director, David Piggott said the company shares a passion for sustainability and is committed to reducing its ecological footprint by developing smarter products and packaging.
“Seeing our goals come to life with these new packages as a result of our collaboration with other teams across the board is a great milestone in our continuous journey to a more sustainable future.”
By 2025, Jabra’s parent company, GN Group, aims to be climate neutral in its own activities while also reducing its indirect emissions, and will use at least 50% sustainable materials in new products, launch take-back schemes for all relevant products and regions, as well as repair or refurbish more products each year.
Jabra has product take-back schemes in several regions known as Jabra’s Green Initiative for people who want to trade in their Elite product for a newer model. They receive a discount when they send their old product back to Jabra, which is then recycled under the European WEEE Directive.