The Canon SELPHY photo printer brand undertook a highly successful campaign recently, raising $10,000 for the Australian charity Camp Quality.
The campaign was known as the SELPHY giggle campaign and saw an enthusiastic squad from Canon visit parks and beaches around Australia, throughout November and December 2008.
The purpose of the campaign was to record the giggles of as many people as they could, and print out a picture using a Canon SELPHY CP770 printer, for the participant to keep.
For every giggle they received Canon donated $1 to Camp Quality, over the five week period they recorded 10,000 people.
Every week over the promotion one lucky winner was chosen out of a top 20 list and was awarded an Ultimate Photo Experience gift pack. This consisted of a Canon PowerShot A470 digital camera, a family photo album and a special SELPHY gift box containing photo frames and magnets valued at $299.
“We are delighted with the success and support that this campaign has generated,” said Cindy Fu, Canon SELPHY brand manager.
“We wanted to show the public how easily Canon’s SELPHY photo printers can capture memories of fun, excitement and laughter and we were thrilled that we could raise money for a worthy cause while doing so.”
Heidi Bock, Camp Quality Sydney fundraising coordinator, commented that the money raised will go a long way and will help increase the number of children who can benefit from the efforts of Camp Quality.
“The team at Camp Quality is so grateful to Canon for helping make laughter the best medicine, Canon’s generous contribution will send 18 children from Sydney, Melbourne and Brisbane on a camp where they will experience a full dose of fun therapy and be encouraged to do whatever they dream, regardless of their limitations.”