By Patrick Avenell

Sony Australia is catering to the self-centred with its latest camera release, the NEX-F3, which includes a 180-degree tilt LCD screen for self portraits.

The NEX-F3 is a compact system camera, meaning it has interchangeable lenses but not the bulk of a fully-featured DSLR. This camera is compatible with lenses from Sony’s E-Mount series.

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“The compact sized NEX-F3 features the same space-saving mirrorless design as other cameras in the E-mount family,” said Sony in a statement “Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video.

“Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background.”

The NEX-F3 is available in a range of kits starting from RRP $699 for the camera plus an 18-55mm lens.

Sony's new NEX-F3

Also new from Sony is the α37, part of Sony’s range of Alpha DSLRs. Key features of this camera include a 16.1-megapixel sensor, tilting LCD, high-speed shooting at up to seven frames per second and Full HD shooting.

“The α37 utilises 2x Clear Image Zoom which doubles magnification of your lens and Sony patented technology called By Pixel Super Resolution. This technology gives images superb detail, depth and contrast and allows those on the go the flexibility to boost the focal length without carrying extra hardware,” said Sony in a statement.

The α37 is available in a range of kits starting from RRP $699 for the camera plus an 18-55mm lens. 

Sony's new α37 DSLR camera.