Bora officially opened the doors to its new Sydney showroom last week, inviting Australian retailers and Bora executives from Germany to see the stylish space in Drummoyne.
Appliance Retailer was there to hear about the brand’s arrival in Australia, its plans for growth, and how Bora is showing off its unique products in a showroom that promises “a touch of Bavaria” to visitors.
Read all about the opening event here.
Rather than austere white walls, the Bora showroom is fitted it with natural wood panelling to give it a stylish but relaxed feel.
Bora’s Classic downdraft extractor.
With a larger footprint in the cooktop, the Bora Basic is a more entry-level model.
Domino induction surfaces are mounted on the walls of the showroom.
Guests gather at the Bora showroom opening.
Bora brought “a touch of Bavaria” to the menu with these giant German pretzels.
Another German on show: Bosch ovens complete the look of a full kitchen.
Retailers prepare for a cooking demonstration at the launch event.
Bora Australia CEO (left) welcomes guests and introduces Bora’s German CEO and developer, Willi Bruckbauer.
Bruckbauer and Bora chef Bridget Davis throw eight kilograms of steak on the Bora Teppanyaki plate.
In full action: all the cooking smells, smoke and steam from the cooktop is pulled down through the Bora extractor.