Fisher & Paykel has unveiled Ironside, a new way of showcasing its premium Izona range of cooking appliances, which will be on display at Melbourne Design Ex.

The custom-fitted shipping container is split into two distinct kitchen areas – ‘Kitchen of Tomorrow’ and ‘Kitchen of Today’ – which will showcase a full range of Fisher & Paykel kitchen products.

“Kitchen of Tomorrow has been renovated to include Fisher & Paykel’s OB90 under bench oven, designed to perfectly compliment its state-of-the-art Izona range of cooking appliances,” said Peter Russel, national marketing manager, Fisher & Paykel.

“Kitchen of Today now includes Fisher & Paykel’s latest look for DishDrawer and its new Touch&Slide and induction cooktops.”

Russel was also very enthusiastic about showing off these very high quality products.

“Fisher & Paykel’s mission is to provide its customers with the highest calibre of products integrating the latest technology with easy maintenance surfaces and design features that stand out above our competitors,” he said.

“Not only does Ironside beautifully display Iazona CookSurface, CoolDrawer, VentSurface and other Fisher & Paykel kitchen appliances, it makes a stunning architectural design feature in its own right.”

Russel also emphasised the hard work and effort its New Zealand design team puts in.

“Our New Zealand design team works tirelessly to create future driven products. Their ingenuity and creativity means that the Fisher & Paykel cooking appliance range continues to grow and develop, enabling us to provide our customers with superior quality products,” said Russel.