The International Housewares Association (IHA) has launched an independent news and information platform, HomePage News, designed to be the home and housewares business authority.
Launched this week, the B2B website offers breaking industry and retail news, new product information, executive interviews, coverage of relevant trade shows, category and trend reports, market data and analysis, and expert commentary.
“The closing of some traditional home and housewares news outlets presented a clear and immediate opportunity for IHA to fill the need for an innovative, responsive new resource. The platform answers a heightened demand for comprehensive, in-depth coverage at a critical time for our dynamic, growing, and fast-evolving industry,” IHA president, Derek Miller said.
HomePage News has been spearheaded by Peter Giannetti, who joined IHA earlier this year as content and education director, bringing more than 30 years of journalism experience from HomeWorld Business and Gourmet Insider.
“The HomePage News digital platform offers highly engaging, visual and easy-to-navigate access to industry news and information. The mobile-optimised website sets a fresh, vibrant new standard for multimedia B2B content delivery for today’s demanding home and housewares decision makers.”
Giannetti leads an editorial and sales team comprising managing editor, Chandler Harvey, three contributing editors, Mike Duff, Debbie Teschke and Vicki Matranga, and advertising sales manager, Larry Oliver.
“The team brings an incisive, unbiased approach to covering all facets of the home and housewares business including supplier, retail and trade show news, exclusive market data and insights, extensive new product information, as well as in-depth category and trend reports,” Giannetti said.
HomePage News will also offer e-newsletters, video content and special reports including exclusive market data and consumer trend insights.