IFA is preparing to reboot its physical presence at Messe Berlin from 2 to 6 September 2022, bringing together global brands across consumer electronics and home appliances.
“It’s finally time to ‘get real’ and once again organise a full-size trade show at Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market but evolved as a European media hub as well,” IFA executive director and Messe Berlin Group executive vice president, Jens Heithecker said.
“Many leading global brands have already committed their participation. We register high demand for the IFA Fitness & Digital Health area and Home Appliances section.”
Messe Berlin CEO, Martin Ecknig added, “The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner.”
Participants can attend major events in Berlin such as trade fairs without having to present any proof of testing, recovery or vaccination, as of 1 April 2022.