To highlight digital innovations.

In 2017 IFA will again feature a larger display area, a new concept for presenting innovations and forward-looking topics, and an expanded IFA Global Markets segment.

Messe Berlin CEO, Dr Christian Göke said, “Once again, IFA is presenting a wealth of innovations and new products. IFA NEXT especially highlights everything consumer and home electronics has long stood for: creativity and an innovative spirit.“

The display area of IFA Global Markets at STATION Berlin (Gleisdreieck) has doubled in size. IFA Global Markets is for trade visitors only and the main marketplace for buyers and retailers. This is where IFA brings suppliers, component manufacturers and OEMs/ODMs together with potential customers and partners of the CE and home appliances industries.

Europe’s largest sourcing platform is open from Sunday 3, to Wednesday, 6 September. It is located in the heart of the city, at STATION Berlin, an event venue near Potsdamer Platz. A free shuttle service will operate between IFA Global Markets and IFA on the exhibition grounds.

A new feature is IFA NEXT, the big stage presenting innovations in Hall 26. This unique innovation hub for startups, research labs and companies brings together what belongs together: global know-how for the future of technology, business and lifestyle. This will be reflected not least in face-to-face meetings with representatives of leading international companies, experts and innovators at the IFA Keynotes, IFA+Summit and IFA Hosted Conferences.

“Digital innovations affect all areas of consumer lifestyle and influence them in a positive way. IFA NEXT, the innovation hub in Hall 26, combines all this into a new experience. It is presented by researchers, developers and startups and not least installation engineers. IFA is Europe’s biggest digital event“, IFA executive director, Jens Heithecker said.