With increased exhibitor space.

Messe Berlin and gfu, the organisers of IFA in Berlin, have confirmed the German show will have more space for brands than ever before. The 2017 instalment will feature a new innovation area called IFA Next and a four-day B2B event, IFA Global Markets, which is said to be Europe’s largest sourcing show for the electronics industry.

IFA Next will provide a platform for innovation for start-ups, research labs, universities and new companies. IFA Global Markets, which will run for four days, is targeted to suppliers, component manufacturers and OEMs and will be located at Station Berlin.

Messe Berlin chief executive, Dr Christian Goke (pictured above) said, “We believe its time to define consumer electronics in a new way. The boundaries between consumer electronics and home appliances, the digital and physical worlds, are blurring.

“Whether it is in the kitchen, living room or office, the ‘consumerisation’ of devices is exponential from entertainment in the living room to healthcare and wellness, automotive, mobile devices, gaming, computing, the Internet of Things and smart home, to new fields including drones, virtual, augmented and mixed reality.

“We are structuring IFA 2017 to focus on brands and innovation and define a new platform for companies that design, manufacture and sell components. Visiting IFA is not a treasure hunt but an immersive, focused experience.”