By James Wells

SYDNEY: Former technology buyer for Narta-member Nuance and Dick Smith Electronics, Kieran Gallagher, has joined Sony Australia as senior product manager for the digital still camera category.

Gallagher will manage the retail strategy and product direction of both the Cyber-shot and Alpha digital SLR brands and accessories portfolio in Australia.

Gallagher will be responsible for driving Sony’s digital imaging category to further growth, with a focus on delivering high impact digital imaging solutions and fresh retail campaigns to the market

Sony Australia group manager – Digital Imaging, Yasunari Nishioka said Gallagher is suited to the role with his extensive retail experience and product knowledge.

“Kieran’s product and channel knowledge, coupled with his experience implementing customer-centric promotion strategies makes him an extremely valuable part of the digital still camera team and we are delighted to welcome him into the Sony family.”

Gallagher said is looking to joining the supplier side of the industry.

“Sony has a smart, stylish line-up digital still cameras right on the cutting edge of technology,” Gallagher said.

“The broad offering ensures there are appropriate models for all groups within the marketplace. I am really looking forward to bringing my skills and experience to the supply side of a market leading consumer electronics company and kicking some goals for both Cyber-shot and Alpha.”