By James Wells

SYDNEY: Sony Australia managing director, Carl Rose, ventured into the motherglass and production debate during his keynote speech at the launch of the 2009 Bravia range in Sydney this morning.

In this extract of his speech, Rose comments on the importance of Sony’s internal product planning, design and technologies which are added to the Bravia LCD televisions, despite investing in motherglass factories outside of Japan such as those with Samsung in Korea.

“I stand here today truly proud to work for Sony, a company that has always been, and will continue to be at the forefront of innovation in television,” Rose said.

“Investing in factories to develop our LCD panels to Sony’s exacting high standards, pioneering world first technologies for better colour, clarity or energy efficiency, right through to our involvement in the production, capture and delivery of high definition content to be enjoyed on those panels. TV is in our DNA.

“I’d like to take this opportunity to mention that while many LCD manufacturers share costs to produce the mother-glass,  let me absolutely assure you that our Bravia  LCD TVs are made using Sony’s own product planning, own design, own specifications and own technologies. History and evidence tell us that consumers are willing to pay for this level of product quality and brand premium,” he said.

“At Sony we’re not just about one technology, one TV frame, or one consumer. We know Australians are different. How, when and where they like to watch TV is not the same. For some, design is more important, for others picture quality, and for others, the way in which their TV interacts with other electronics products.”