By Martin Vedris

SYDNEY, NSW: With just 8 BMW 320i cars left to giveaway this week out of the original 36, LG Electronics Australia is preparing to launch into its next giveaway to promote its premium range of products, it’s called ‘Life’s 2 Good’.

LG Electronics Australia today launched its ‘Life’s 2 Good’ consumer promotion in Australia.

It means that from today, customers who purchase a product from LG’s premium TV or refrigerator range will be eligible to claim a bonus 23-inch Full HD LCD TV valued at $899. The TV features 1920 x 1080p resolution, 50,000:1 Dynamic Contrast Ratio, and multiple Picture Modes.

The first 20,000 consumers with valid claims on the purchase of a participating LG Full HD TV will be eligible for the bonus TV. In contrast, the first 7,000 valid claims from the purchase of a participating LG French Door or Side by Side Fridge will be eligible for the TV.

There are two microsites where consumers go online to register their purchase and claim their TV.

Customers who purchase a LG Full HD TV go to:

Customers who purchase a LG French Door or Side by Side fridge go to:

According to LG, once registered, customers will receive a personalised URL, enabling them to track their claim through the validation and fulfillment process. They will also receive email updates each time their claim status changes.

Both websites will also have a live counter to specify how many of the Bonus LG Full HD TV’s are left.

“LG’s premium products already enhance consumer’s lives with their combination of stylish design and smart technology,” said LG Electronics Australia, marketing director David Brand.

“This new promotion is another example of how LG is helping to make Life Good for its customers and retailers in the lead up to Christmas by giving them the chance to purchase one premium product and to experience the benefits of another for free.”

The ‘Life’s 2 Good’ promotion will run from today until 31 December 2009, and all claims for the TV must be received by 16 January 2010.