Huawei has bolstered its smartphone line-up with what it said is its most advanced smartphone to date, the Mate 40 Pro that incorporates the first 5 nanometer 5G SoC, an Ultra Vision Cine Camera system and the iconic Space Ring Design, intended to deliver a more intelligent  user experience.

The company said it is also its greenest smartphone to date with a significant reduction in plastic packaging and paper documentation. And launching alongside the Mate 40 Pro is the nova 7i, an affordable smart device for younger consumers.

Previously announced at a global event last month, the Mate 40 Pro comes with new user-centric features including the fastest iteration of Huawei SuperCharge enhanced graphics and dual stereo speakers for an immersive audio-visual experience. Smart Gesture Control offers an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.

The Mate 40 Pro was recently awarded the highest smartphone camera rating with upgrades to the Leica ultra-wide-angle lens, high-definition main camera and telephoto camera. The Dual Cine and Dual Ultra-Wide cameras capture wide angle videos and images from both front-and rear-facing cameras. There is also a Periscope Telephoto camera to support 10x hybrid zoom and 50x digital zoom while the Ultra Vision camera takes selfies with 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide.

The new ‘flagship lite’ nova 7i (pictured above) sports a Punch FullView Display, 48MP main camera and 8MP ultra-wide-angle lens for true-to-life images.  It carries a high capacity 4200mAh battery that can be charged to 70% in 30 minutes. 

Huawei also introduced FreeBuds Studio, its first over-ear noise-cancelling headphones and the X Gentle Monster Eyewear 11 smart glasses at the Sydney launch.

The Mate 40 Pro will be sold exclusively through Huawei Experience Stores in Sydney for $1,999 RRP while the nova 7i will RRP for $499, available from Huawei stores, Mobileciti, The Good Guys and Amazon.

The company will expand its Experience Store presence nationally in 2021, targeting all capital cities in the first half of next year, Huawei Australia managing director, Larking Huang told Appliance Retailer. “However, our marketing strategy has changed from the traditional television campaign that does not adapt to the current situation. We will use social media to deliver the key messages, but this could change if the Covid situation improves,” he said.