Design, reliability and security.

HP has launched the ElitePOS, a versatile all-in-one point-of-sale system.  “There has been a lot of transformation in retail environments over the past 15 years and customers want more than just a transaction,” HP retail solutions market development manager, Simon King told AR. “Customers don’t want to go into a store for a single function they want the retailer to increase the convenience, value and personalisation that can transform and deliver the best in-store experience.”

He said as retailers seek new ways to interact with customers and reinvent in-store experiences, technology has to empower sales staff and engage customers in a way that feels like a natural extension of the brand, King said. And technology is a key way to deliver that experience. Research from iReality found that 69% of shoppers said they would be more likely to buy in-store if given access to digital self-help tools like interactive displays and kiosks.

HP retail solutions market development manager Simon King with HP global hospitality segment manager, David Gosman

The new POS is applicable to any retail environment and components can be added, subtracted or configured as required. These can include interactive signage, and self-service applications like a customer check-in and access to additional product offerings.  Accessories add further flexibility with an optional receipt printer and barcode scanner. The industry standard hardware is easy for the retailer to upload software and to give a clutter-free counter space everything is integrated into one unit while the modular system that drives the monitor can be placed under the counter.

“The new system carries a five-year life cycle and support for five years after that which makes it easier for retailers like JB Hi-Fi or Harvey Norman who want to roll out new stores over several years,” King said. There is also a three-year on-site warranty so any customer information on the terminal does not leave the premises from the service.

HP has also expanded its security solutions with an optional fingerprint reader for secure login, BIOS-level device security that provides protection from a malware attack and Credential Guard for user authentication and password protection.

“With so many retailers out to beat Amazon they need to offer the complete store experience.  So it is not just the retailer who uses device but the customer can as well,” King said.