By Patrick Avenell

Polaroid’s local distributor, Australian Photo Supplies (APS), has this morning made several key announcements regarding the marketing and sales of Polaroid products into the retail channel.

The key announcements are:

-A new company called Brands Australia has been created within APS to focus on the Polaroid and Zink markets.
-G & R Marketing has been appointed as the new sales agent for Western Australia.
-Adtech Distribution is the new South Australian sales agent.
-Achieva Agencies has been retained for its marketing and promotional services, with a focus on rewards and loyalty programs.

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“The iconic Polaroid brand is enjoying high levels of support within the retail sector and has just extended its trade relationships within the Australian market,” said an APS spokesperson. “In the four short months since acquiring the Polaroid instant imaging rights, Brands Australia has forged new channels of distribution, strengthened its online marketing ability and appointed PR and marketing agencies.”

Polaroid has also unveiled a new poster featuring spokes-celebrity George Clooney.

Polaroid is looking to emulate the success of Nespresso's George Clooney campaigns.