Following its announcement as the official sponsor of FIFA World Cup Qatar 2022, Hisense has just confirmed that it expects the sponsorship will contribute to driving higher overseas sales revenue across the next three years, surpassing that of the China domestic market.

The sponsorship is part of a wider sports marketing strategy which aims to establish connections with global consumers by continuing to invest in premier sporting events.

From sponsoring the UEFA EURO 2016 to its presence at the upcoming FIFA World Cup Qatar 2022, Hisense’s prominence at some of the world’s leading football events has contributed to increased global brand awareness.  

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a program that will range from on-site engagement opportunities and logo visibility across various platforms, to global advertising campaigns.

The collaboration, which began in 2017, in advance of the FIFA World Cup Russia 2018, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV operating system.

The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.