Hisense Australia is bringing Toshiba televisions to the Australian market via an exclusive partnership with The Good Guys.
Hisense confirmed the announcement with the following statement: “Globally, Hisense has purchased the Toshiba Visual Solutions Corporation and the license to use the Toshiba brand for television products for a period of 40 years. As the custodian of the Toshiba television brand, Hisense Australia is partnering with The Good Guys to exclusively launch Toshiba televisions to the Australian market.”
The Good Guys managing director, Biag Capasso said the retailer is excited to partner with Hisense and become the exclusive distributor of Toshiba TVs in the Australian market.
“The introduction of the Toshiba brand will further strengthen our television product offering for our customers. We are confident the commitment and backing of Hisense as a global leader in consumer electronics will lead to innovative and high-quality products,” he said in a statement to Appliance Retailer.
“The Good Guys can now offer customers another choice in this competitive segment and honour Toshiba’s legacy of cutting-edge technology features. This includes Toshiba’s proprietary Regza technology, which will be at the heart of all Toshiba TVs, and is what drives its great picture quality.”
Hisense purchased the Toshiba Visual Solutions Corporation and license to use the Toshiba brand for TVs in 2017 in a deal worth A$150 million.
At the time of the purchase, Hisense Australia head of marketing, Andre Iannuzzi said the company would work closely with head office to develop plans to expand and implement a global brand vision and strategy.
“With the benefit of this acquisition, Hisense will develop and enlarge its international strategy of TV business in research and development, branding and marketing by operating under multiple brands. The cooperation between Hisense and Toshiba will drive changes to the new picture of TV business.”