Hisense is releasing an exclusive National Rugby League (NRL) TV app to its TV range as the official partner of the NRL.

Joining on-demand sports streaming services including Kayo, Stan Sport and NBA League Pass, the NRL TV App will be available on Hisense’s 2020 and 2021 TV range which use its proprietary Operating System (OS), VIDAA. 

This is the first time the NRL TV app has been adapted for use on a television to allow Hisense customers to watch classic match replays, current season highlights, NRL live-stream programs including Inside the NRL, Game Plan and NRL Teams, as well as access to NRL State of Origin archives and documentaries.

Hisense Australia’s research and development team worked closely with NRL’s app developers to roll out the integration as part the company’s three-year sponsorship of the NRL, which includes being an official partner of the NRL Telstra Premiership and naming rights sponsor of Thursday Night Football.

Hisense Australia head of marketing, Andre Iannuzzi said, “At Hisense we are driven to provide Australians the best in home entertainment, which means we are constantly looking at how we can expand our content offering – particularly when it comes to sports. Our insights tell us that our customers highly value access to sports content from the comfort of their own home and this is something we’ve seen increase exponentially over the last 12 months.

“The integration of the NRL TV app across our product range is an exciting development and significantly enhances our on-demand sport offering by ensuring there is something for everyone – from basketball lovers and passionate NRL supporters, to the sporting fanatic all-rounder with Kayo.”

Hisense partnered with Australia’s leading sports streaming platform, Kayo earlier this year with the roll out now complete. The app can be accessed on Hisense TVs equipped with VIDAA U3 and VIDAA U4 operating systems, as well as Hisense’s 2021 TVs, powered by the new VIDAA U5.

VIDAA has embarked on a global, multi-year partnership with the NBA, giving owners of Hisense TVs access to hundreds of live and on-demand NBA games in high-definition.