By Claire Reilly

Hisense Australia has today announced its TV product line-up for 2012, announcing 16 new LED models and 5 LCD models in various screen sizes that are set to be released over the coming months.

While Hisense is delivering three tiers of product (with televisions at entry-, mid- and premium-level price points), the company’s overarching focus is on LED, Smart TV and 3D technologies as well as larger screen sizes, according to Hisense Australia's head of marketing, Andre Iannuzzi.

“The weight is increasingly towards LED for us, as well as a focus on large sized products as well,” Iannuzzi told “For us, this is definitely where the market is going. We’re delivering so much technology – almost half of our line-up is 3D, and that technology is being offered in large sizes. So it’s really market demand that is driving large TVs.

“Hisense is focusing its expertise and energy in this large TV segment of the market. Twelve models or 57 per cent of our 2012 line-up are in the 42-inch to 65-inch size categories with the overwhelming majority offering 3D technology and Smart TV features.

“It’s really about providing the best features to the consumer at an affordable price,” he said.

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At the premium end of the line-up are the new XT770 models (available in August in 55- and 42-inch screen sizes) and the 55-inch XT710 (available in June), both of which feature built-in Wi-Fi capability, Full HD 1080p resolution, active 3D technology, USB recording, and Smart TV such as apps and locally-focused content.

In June and August, the company will also be releasing the mid-range K560 (42-, 55- and 65-inch models) and K316 (32-, 42- and 50-inch models). Finally, at the entry-level price point, Hisense will launch the K300, C10 and D11 ranges in June, July and August respectively, while the existing K16 and V78 ranges will be bolstered with additional screen sizes in April and May.

“The team at Hisense Australia is in for a busy, challenging and ground-breaking year as we continue to strengthen our commitment to Australian customers,” said Iannuzzi. “By offering the latest technologies and leading Australian TV industry warranty we continue to strengthen our position in the Australian market.”

Hisense Australia currently distributes products nationally through The Good Guys, JB Hi-Fi, Harvey Norman, Clive Anthonys, Betta Electrical, and select Retravision stores.