Harvey Norman is extending its support for football (commonly known as soccer) in Australia with sponsorship of the Westfield FFA Cup, which brings together elite and ‘grass roots’ teams during the A-League off season.

Harvey Norman, in collaboration with TCL Australia Electronics, is an official partner of the inaugural Westfield FFA Cup, building on Harvey Norman’s existing three year naming rights sponsorship of the Hyundai A-League Friday Night Football.

“Harvey Norman’s commitment to the Westfield FFA Cup is a demonstration of our firm support for Australian football, which continues to go from strength to strength,” said David Ackery, Harvey Norman executive director.

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Preliminary matches commenced in February with over 600 clubs from around Australia competing, but things get serious in July when the 10 Hyundai A-League clubs will join the competition alongside 22 semi-professional/amateur clubs that have progressed through state-based preliminary rounds, where match ups will be determined through a live draw process.

“The Westfield FFA Cup is the only competition where grassroots teams have the opportunity to go head-to-head with elite Hyundai A-League teams. It is this investment in our local communities that appealed most to us, and of course, like all fans, we’re excited that there will be thrilling matches even during the Hyundai A-League ‘off season’,” Ackery said.

A minimum of 10 Westfield FFA Cup matches from the Round of 32 will be broadcast live on Fox Sports, including all quarter finals, semi finals and the Westfield FFA Cup Final.

Harry Wu, TCL Australia General Manager said, “We see this as a natural progression of our relationship with Harvey Norman, and look forward to collaborating on our on-ground activities during the competition.”

FFA CEO David Gallop said he was extremely proud to be continuing the association with Harvey Norman.

“Their support for our great game extends not only from the Hyundai A-League season, but also now through to the Westfield FFA Cup which connects the grass roots to the elite in a truly unifying national competition,” he said.

The Harvey Norman also has the naming rights for the NRL’s Women in League Round which will be held 16-19 May 2014.