All-in-one kitchen appliance, the Tefal Cuisine Companion will launch exclusively at selected Harvey Norman stores.

Harvey Norman is promoting the imminent product launch on its website, along with a subtle dig at the Thermomix sales model which requires you to attend a party to purchase the machine. A banner on the website reads: “Don’t wait for the party. Get it started yourself, all at the touch of a button.”

Harvey Norman homepage
A screenshot from the Harvey Norman website

The Tefal Cuisine Companion will be the first significant competitor to the popular Thermomix to be sold through stores rather than via in-home demonstration.

Harvey Norman is keeping information around the launch vague with no mention of price or launch date, and consumers are able to register their interest in the product via the Harvey Norman website.

“Harvey Norman is proud to be an exclusive launch partner for the Tefal Cuisine Companion. The highly anticipated all-in-one kitchen wonder appliance will be in Harvey Norman stores soon – don’t miss out on its arrival!”

It is understood that after an initial launch period the Tefal Cuisine Companion will be available at other electrical and homewares store.