It’s Hotting Up: Groupe SEB preparing to take on Thermomix with Tefal Cuisine Companion

The Australian office of French company Groupe SEB is busily preparing for a massive product launch in early 2015, an all-in-one kitchen appliance called the Tefal Cuisine Companion, which will compete with the much-loved Thermomix.

Coming soon, Tefal's Cuisine Companion

Coming soon, Tefal’s Cuisine Companion

Made in France, the Tefal Cuisine Companion is a “kitchen wonder machine” which Groupe SEB says will replace up to ten appliances. It can chop, whip, mix, knead, cook, steam, blend, stir, emulsify, whisk, sear, crush, mill and heat. The machine will come with a “one million menus” recipe book.

Groupe SEB is building the pre-launch excitement with a teaser site where consumers can register their interest in the product which is already generating a lot of buzz on Facebook and Thermomix forums.

“We are excited to bring the Tefal Cuisine Companion to Australia. To encourage at home cooks of all levels of experience, Tefal has developed this new all-in-one wonder machine that will assist consumers to develop their culinary talents at home, day after day,” said Wivina Chaneliere, managing director for Groupe SEB Australia.

This relatively low profile product category came to mainstream attention last year when the market leader Thermomix was ‘awarded’ a Choice Shonky Award for not informing consumers that a new model of the almost $2,000 appliance would soon be released. Adding to Thermomix’s annus horribilis was a product recall on its TM31 machine.

thermomix_tm5

Thermomix TM5 was released without notice in 2014

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20 Responses to It’s Hotting Up: Groupe SEB preparing to take on Thermomix with Tefal Cuisine Companion

  1. Jenny Rhodes Thu 5 Feb 2015 at 1:55 pm #

    I would like to hear more about this new Tefal product when launched as I have seen the Thermomix in action.

    • Justin Quintner Thu 5 Mar 2015 at 1:06 am #

      The Cuisine Companion is a fantatsic addition to any kitchen. To see my Wife and children gravitate towards the kitchen, excited about food and cooking , makes the cuisine companion worth every cent and more.

  2. Michelle Wed 18 Feb 2015 at 11:06 pm #

    There was NOT a product recall on the TM31 – seals were replaced as a precaution

    • Tess Bennett Thu 19 Feb 2015 at 9:37 am #

      Hi Michelle,

      Thanks for writing in. Although the TM31 did not need to be sent back to the manufacturer and the fault only occurred in rare circumstances, it is still considered the subject of a product recall under Australian Consumer Law. You can read the full ACCC product recall notice here: http://www.recalls.gov.au/content/index.phtml/itemId/1063922

      Tess Bennett
      Journalist

    • Firefly Sat 21 Feb 2015 at 12:56 am #

      Precaution…. HA! They should’ve recalled the faulty TM31s, my lid STILL unlocks with the GREEN seal inside. Thermomix are the most **** and **** company I have ever come across.

      • iceage Wed 25 Feb 2015 at 10:27 am #

        Hi Firefly … I feel really sorry for you with all your negativity … get a grip and talk to your consultant before having a tantrum. Or are you having a go at your car-dealer because the windshield wiper doesn’t work properly? Or the iphones are getting recalled?

        • Laughing Lulu Sun 1 Mar 2015 at 10:49 am #

          Ice age – Thank you for that brilliant comment! I haven’t laughed so much in a long time!

          You are totally correct. I have two thermomix’s and a great consultant. And the best thing is that my TM31 now has a 2 1/2 year warranty. I was actually stoked to fall into the “recall” category.

          Firefly – if yours isn’t helping you, contact thermomix and they will put you in contact with another.

  3. Nina Mon 9 Mar 2015 at 9:07 am #

    My husband and I love our Thermomix TM31. Our daughter has bought a second Thermomix for her cery busy cafe. I noticed the new Tefal Cuisine Companion just released does NOT weigh. For the difference in price of $249, we would recommend Thermomix. We have a fantastic consultant, Cheryl.

    • Rob Schulz Wed 11 Mar 2015 at 9:50 pm #

      Price difference, from what I can see is $370…not $249???

    • Paul Sat 4 Apr 2015 at 4:55 pm #

      So it doesn’t weigh? Boo hoo! So what?
      I have a set of kitchen scales that cost me $39.

      I can also cook…wouldn’t have a Thermomix if they gave me one.

    • edieray Sat 25 Apr 2015 at 8:16 pm #

      Actually the scales that do come with the Cuisine Companion are more accurate then the ones built into the Thermomix. I find it so sad that SOME Thermomix owners have to be so petty.

  4. David Dean Wed 11 Mar 2015 at 9:21 pm #

    Total for excellent german products from Aldi that, combined do everything this ridiculous example of 21C techno gimme, is $210. Get over yourselves.

  5. Donquixote Wed 11 Mar 2015 at 11:07 pm #

    I too have had a bad experience with Thermomix. My wife bought one and then found it too complicated to use so we advertised it as still under warranty. A prospective purchaser said that she wouldn’t buy it unless i could get a written guarantee that it was still under warranty. The rep said it wasn’t. Consumer law says it was. So the rep ‘took it higher’ and the answer came back; no the warranty doesn’t transfer. THIS CONTRAVENES CONSUMER LAW. Lost a sale, hate the company, won’t recommend to anyone.

  6. Ron Spencer Sun 22 Mar 2015 at 9:21 am #

    I would feel more confident in the Tefal product than the Thermomix as i can go into a store and pay my hard earned cash and walk out with it and if something goes wrong take it back

  7. Bev Sat 28 Mar 2015 at 7:24 pm #

    Agree with last comment. Rather purchase from store where you can take it back if necessary. Prefer my Miele steamer, which steams, incl pasta, rice, stocks, defrosts, bakes and much more, so spending another $2k is wasteful. Have food processors and my fave winter kitchen toy – Tefal soup maker from DJs. Just made an interesting ‘crisper drawer’ soup with purple carrot, a beetroot, ginger, zucchini, garlic. Drop it in the jug, turn on, walk away.

  8. Paul Sat 4 Apr 2015 at 4:58 pm #

    Kenwood are about to release a similar machine at $699 rrp.
    Anything that brings thermomix a bit of a reality check is a good thing as far as I’m concerned.
    The most overpriced and overhyped kitchen appliance I have even seen and tried.
    I would never buy one.

  9. Nick Sun 5 Apr 2015 at 10:40 pm #

    There are a number of similar machines like this now – Target has two Bellini models (listed @ $400 and $900 but often selling cheaper on sale). They are useful but it’s up to you to place a value on them. They probably do vary in reliability ( a $2000 machine will be better made than a $250 machine) and the expensive ones have more features but they basically all have the same core features – time, temperature and speed settings. The displays on the higher priced models are better, some models have a memory for recipes and some have added functions like having a weighing feature built-in. My unit cost one-eighth the cost of the highest priced machine but is that machine worth eight times more? To some it will be because of the support/networking they get in using their machine – the choice is yours.

  10. Jamie Wed 8 Apr 2015 at 8:44 pm #

    I’ve had a TM31 for over 2 years and love it. Buy what you like, but nothing wrong with the Therminator!

  11. edieray Tue 14 Apr 2015 at 6:33 pm #

    I just ordered My Cuisine Companion and I am happy with My purchase. I could of bought a Thermomix but I refuse to be part of a cult. I am not a sheep and wont be shamed to buy something because some people believe its a status. PFFT, I really cant see what the hoopla is about. I can cook but as I have two grown children both in university I want something that will help when things are a bit hectic. Not bashing those that own one but I just refuse to buy into all the hype.

  12. Rob Schulz Wed 3 Jun 2015 at 7:09 pm #

    oohh – daughter-in-law has had a Thermo for about 2 years, uses it daily, and loves it…( oh, 12 yr, 2.5yr & 1yr twinnies)

    Approaching 60 ( just me & him), I really can’t think of anything I cook that would warrant the price tag.

    Best thing is…if I need homemade pizza dough…I know where to go…
    And the dough is fantastic..cheap….and easy for ME…lol

    I don’t think I would do any of these all-in-ones any justice at all, but know several people who use them to their full potential.

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