By James Wells

MELBOURNE: Sampford IXL acting chief executive, Malcolm Owens, has told the company has an “upbeat attitude and confidence” and “is poised for a great year”.

Owens told that despite recent events, it was business as usual at the company as it prepared to announce plans for the second quarter of 2008, including a reorganisation to its showroom strategy."

"Following the successful Global Oven Gaggenau (GOG) launch to retailers and the media, the team at Sampford IXL are looking forward to an exciting and prosperous 2008.

“We’re poised for a great year, with strong plans for all of our brands. Twelve months on from the merger of IXL Appliances and Sampford & Staff, the new entity of Sampford IXL is perfectly positioned to work closely with our customers and increase our market presence,” Owens said.

“One of our key assets is our suite of world class brands, which includes Gaggenau, Neff, Bertazzoni, La Germania, Cannon and IXL. In 2008, we’re supporting all these brands with a full twelve-month advertising program.

“This initiative will drive sales growth and keep our products at the forefront of the market.”

Sampford IXL has recently completed an extensive refurbishment to its Melbourne showroom located within the company’s head office premises on Smith Street in Fitzroy.

The layout, showcasing the expanded ranges of Sampford IXL brands is based on the new format developed for its Perth and Brisbane showrooms.

Owens has advised that the current Sydney showroom will be closing next month ahead of a new location being chosen to follow the same format and perfectly showcase the firm’s range of luxury and premium brands.

“The relocation of our Sydney showroom is within the business plan of the company. The building was not suitable for various reasons including parking, age and the style of building over two levels as well as its location. When it came to renovation, the costs involved were prohibitive. So the decision was made to source a Greenfield site, to support the new ranges particularly Neff and Gaggenau.”