By Martin Vedris

SHUNDE, CHINA: Shunde, a city in the Guangdong Province of China, has been earmarked as “the destination to be” for household appliances manufacturing by the Koelnmesse exhibition company and the Chinese People’s Government of Shunde.

Koelnmesse, which has been organising international expos like Germany’s Domotechnica since 1974, is now the organiser of the Shunde International Expo for Household Electrical Appliances, which was held this year from 17 to 20 October.

The Shunde show occupied 23,500 sqm and attracted 17,334 visitors over the four days. This year international brands such as Panasonic, Italy Lepus, 3M exhibited. Last the show also had Siemens, Bosch, Schott, Whirlpool, 3M, TI, Toshiba, Panasonic, Hitachi, Daikn, Toyo, Samsung, LG and NXP.

“We want Shunde Expo to be the Mecca for household appliances manufacturing in Asia,” said Koelnmesse vice president Asia Pacific, Michael Dreyer.

“It is now one of the biggest and key show in the industry, and eventually, we want to develop the show to become ‘the destination to be’ for household appliances manufacturing with more international participation.”

The People’s Government of Shunde enlisted the services of Koelnmesse to attract more international participation in the show.

“We saw a synergy between Shunde Expo and Koelnmesse’s core competency in the electronics and hardware industry,” said Dreyer. “We have been organising domotechnica since 1974, and it is now become the most influential white household electrical appliances exhibition. We saw Shunde Expo as an extension of our business, and it was already a highly respected show even before we cam on board. With our participation, we will be able to help to expand the show further into international markets.”

Dreyer said that the Shunde show is more affordable for smaller Chinese manufacturers who lack the budget required for the larger Canto and Hong Kong expos.

“It is a great place to start for international brands looking for more commercially viable partners to manufacture their products for the Asian markets,” said Dreyer.

“It is also a cheaper alternative for Asian manufacturers to showcase their wares to international buyers and traders.”