Time and money-saving appliances in demand.

The strong housing market has encouraged consumers to purchase premium benchtop appliances, according to Groupe Seb managing director, Wivina Chaneliere (pictured). She expects growth to continue, particularly with a significant investment in Tefal cookware.

How has the first half of 2016 been for your business?

It has been a great start to the year. On the back of the buoyant real estate market, consumers are out there investing into good cookware and kitchen benchtop appliances that make their life easier.

What are your predictions for the second half of the year?

We are investing over $1 million in TV advertising on Tefal Cookware, Cook4 me Electric Pressure Cooker and Cuisine Companion – Heating Food Processor. There will also be many new products in the Linen Care category.

Wivina Chaneliere 2

What opportunities do you see for the electrical retailing industry?

There are many opportunities for brands that have innovative products that appeal to current consumer trends. Consumers are still looking for products that cook for you, save time and money and deliver delicious meals. Tefal is driving the Electric Pressure cooking category which is about to hit its peak season – winter.

What threats are currently present in the industry?

Price erosion is just eroding value on some products. There has also been a decline in TV investment from major brands and this is dropping every year, and leaving more room for private label brands.

What is your favourite product for 2016 so far?

This year it’s definitely the Tefal Cook4Me Electric Pressure cooker. There are three nice colours and it has 100 inbuilt recipes that do all the cooking fast.