For the fifth time in six years.

The Good Guys has been awarded the Roy Morgan Customer Satisfaction Award for the fifth time in the past six years. The Good Guys was announced as the winner for Furniture/Electrical Store of the Year, based on customer satisfaction ratings collected from 50,000 Australian consumers.

The Good Guys CEO, Michael Ford said, “Although there have been some major changes in our business over the last twelve months, with corporatisation and then the acquisition by JB Hi-Fi, our unwavering commitment to providing our customers with the best service possible has remained unchanged.”

“Customer service has always been an integral part of The Good Guys ethos and we are constantly challenging ourselves to improve our customer engagement model; creating a deeper relationship-based shopping experience with our customers,” he said.

The Good Guys executive team receive Roy Morgan Customer Excellence Award

“We put our customers at the centre of everything we do, and try and identify their needs and delight them with remarkable service at all stages of their shopping journey, both in-store and online. The Good Guys team is committed to making customer satisfaction their top priority and they strive to deliver exceptional service every day no matter where, when or how our customers shop with us.

“While we focus a lot on our customer service, we also know that price still plays a huge role in customer satisfaction which is why we’ll beat any of our major competitors’ advertised prices. Plus our customers are protected against competitor price drops even after they have made their purchase thanks to our 30 Day Price Guarantee. This way our customers can always trust they get the best price when they buy from us.

“Being granted this award for the fifth time in six years is a testament to our store teams, their resilience and their hard work. I’m incredibly proud and grateful to all of our team members for contributing to this outstanding result,” Ford continued.

Roy Morgan Research CEO, Michele Levine commented, “Although The Good Guys make it look easy, walking away with the Furniture/Electrical Store of the Year Award for the fifth time in six years, this is a hard-fought category of the Roy Morgan Customer Satisfaction Awards, with some household names vying for the title.

“But by remaining dedicated and attentive to their customers’ needs, rather than resting on the laurels of their excellent reputation, The Good Guys has once again given their sector a masterclass in customer satisfaction.”