With the help of IBM Commerce.

The Good Guys has collaborated with IBM to transform the way it engages with its business customers online.

Working with IBM Commerce, The Good Guys provisioned a new B2B digital solution that will make it easier for its business customers to source quotes, place orders, process payments and monitor transactions through a single online portal.

The solution, which went live in April 2016, is designed to service The Good Guys’ B2B customers and purchasing agents across Australia. The solution replaced a manual, resource intensive quote sourcing and purchasing process.

TGG Sean Quinnell

Providing additional personalisation, the portal is customised to allow each client to have their own unique sign in and pricing structure on the products of their choice.

“There was a real need in the market for a solution to allow The Good Guys clients to transact with the brand in a fast, efficient and satisfying manner,” The Good Guys chief operating officer, Sean Quinnell (pictured above) said.

“We anticipate around 85% of our clientele will use the new digital solution in their business to automate lengthy procurement processes and retrieve live pricing to better service their business needs in a more efficient and effective way.

“The solution will assist in creating an even more unique selling proposition in our sector, as well as offering one of the fastest transacting, customisable solutions available to all our customers,” he added.

IBM Commerce Australia and New Zealand general manager, John Mullins commented, “What we are seeing in the B2B marketplace is that businesses want to have the same convenience and intuitive experience when they transact with brands online as they do in their consumer lives. The connected consumer is really driving this change in the business world.”