By Patrick Avenell

SYDNEY, NSW: Dyson has this morning launched a new program to encourage consumers to both test drive one of its models and encourage recycling of vacuum cleaners.

Called the Dyson Take Back program, and running through February and March 2010, the plan enables consumers the opportunity to purchase a Dyson Vacuum Cleaner, and if they’re not happy with the model, they can return within the 30-day trial period for a refund.

If the consumer is happy with the product, Dyson will take back their old vacuum cleaner and recycle it. Interestingly, during this 2-month period, consumers can offload old cleaners from any brand for recycling. Dyson SEA managing director Ross Cameron said this was instigated to encourage recycling across the floorcare brand spectrum.

“The Dyson recycling program has been in place for some time now to cater for customers who want to dispose of our products responsibly,” said Cameron.

“But we want to take it to the next step and encourage our customer-base to recycle when it’s time to upgrade; by opening this program to all machines during this promotion period, regardless of brand.”

Cameron used the launch of this promotion as an opportunity to once again promote Dyson’s bagless floorcare technology, not just in terms of suction, but also environmental considerations.

“We don’t consider imitation to be a form of flattery,” he said. “But the fact that other manufacturers have embraced the idea of the bagless vacuum cleaner, and we’re seeing a diminishing share of bagged machines, can be seen as positive in terms of the category’s overall environmental footprint.”

Backing up his local boss, Sir James Dyson said his eponymous vacuum cleaners are the result of a decade’s worth of development in energy efficiency.

“Bigger motors don’t equal better performance,” he said.  “In fact, they symbolise outmoded, ineffective design.  People want energy efficient technology that works, not a token green gesture.

“Breakthrough technology takes time to develop.  Our engineers have spent a decade developing highly efficient digital motors that are longer lasting and that do not emit carbon dust emissions.”

For more information on this program, click here.