By Patrick Avenell

Panasonic has today launched a retail sales promotion in conjunction with its sponsorship of the Australian F1 Grand Prix.

Called the Viera 100 Race, Panasonic will award the 50 best Viera salespeople a holiday weekend to the Australian Grand Prix, scheduled for 29 March 2009. This prize is valued at up to $4,500.

To enter retailers must first register their participation at a dedicated website. Points are awarded to salespeople for each Viera product they sell during the competition timeframe, plus bonus points can be won by correctly answering product based trivia questions.

The competition runs from 1 November 2008 until 31 January 2009. Participants who register before 16 November 2008 will receive bonus points to start their campaign.

In addition to the 50 major prizes, the next best 50 entrants will receive a Wii racing pack valued at RRP $489. Additionally, each Viera sale registered will enter the salesperson into the draw to win a 42-inch Panasonic plasma valued at $1,899.