When it comes to promoting their brand, many retailers choose traditional options such as television advertising and consumer promotions, occasional opting for a bit of celebrity star power to sell their name to consumers.

Ever the innovator, Appliances Online has chosen a more unusual star to endorse its online store. While his TV series well and truly jumped the shark (no pun intended) in the late nineties, there’s no doubt the Hoff still has a certain level of pop culture allure.

And who else could look this good getting excited about appliances whilst dressed like a member of Dexy’s Midnight Runners ?