By James Wells

SYDNEY: Shriro general manager – sales and marketing, Brian Humphris, will relocate to the skifields of Utah next month to become the international sales director of Skullcandy headphones.

Humphris has been responsible for managing the local distribution for the brand through Shriro as well as other brands Creative Labs, Gaggia Gear 4 and Binatone.

Shriro secured the rights to the Skullcandy last year.

Marketed at teenagers, Skullcandy headphones were created by a group of snowboarders in the mountains of Utah who sought to build the brand and product range on the alternative lifestyle desired by today’s youth.

Apart from up-to-the-minute fashion designs including camouflage, hot pink and names like ‘Smokin Buds’ – the flagship headphones in the range feature patented technology including a built-in sub-woofer.

According to Humpris, the brand has the fastest growing headphone in sales in the USA.

Humphris will be replaced by Brendon Lee who has been with Shriro for five years, working within the fashion watch division.

According to Shriro managing director, Mike Westrup, Humpris’ departure has necessitated changes to the organisation.

“Gaggia will move back to the homewares division with Everdure. Jackie Matich will continue her role as product sales manager reporting to Jason Sweetman. Skullcandy, Flow and Earhugger brands will move to Tim’s area with Brendan Lee promoted to sales manager for the brands. Jason Judd, Binatone’s sales manager, will report to me directly. We have resigned the Creative and Gear 4 agencies due to the lack of profitability,” said Westrup in a statement.

All changes will be effective on 2 July.