By Patrick Avenell

Sony has today announced the appointment of Jeremy Senior to group sales manager, centralised channel within the consumer AV-IT division. In his new role Senior will report to Sony general manager for sales David Hargreaves.

Senior has previously worked for eight years Cambells Arnott’s, where he managed the Woolworths account. Welcoming him to Sony is Hargreaves.

“Jeremy’s experience of managing categories at Woolworths within a very structured retail environment gives Jeremy the ideal background to take charge of Sony Australia’s Centralised Channel management,” said Hargreaves.