Fujitsu General president Etsuro Saito plans to increase sales in the company’s air-conditioning business by 79% from fiscal 2014, to generate 300 billion yen ($3.48 billion) in sales abroad in the year ending March 2020, according to a Nikkei report. The company will strengthen marketing efforts in Europe, the U.S., the Middle East and Australia, in order to achieve its goal.
Foreign markets are expected to account for 80% of Fujitsu General’s global air conditioning sales, compared with 77% last fiscal year.
According to Saito, large air conditioner systems used for commercial purposes will be a focus for the company as it expects high-priced products to account for 70% of sales, up from 50%.
The Middle East will be a key market as brand strength enables the company to sell its products for 20-30% higher than others, Saito noted.
The company will open a development site in Thailand by mid-2016, in the hope of shortening development times and improving cost efficiency through regular feedback from the production plant.