Fujitsu General president Etsuro Saito plans to increase sales in the company’s air-conditioning business by 79% from fiscal 2014, to generate 300 billion yen ($3.48 billion) in sales abroad in the year ending March 2020, according to a Nikkei report. The company will strengthen marketing efforts in Europe, the U.S., the Middle East and Australia, in order to achieve its goal.

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Foreign markets are expected to account for 80% of Fujitsu General’s global air conditioning sales, compared with 77% last fiscal year.

According to Saito, large air conditioner systems used for commercial purposes will be a focus for the company as it expects high-priced products to account for 70% of sales, up from 50%.

The Middle East will be a key market as brand strength enables the company to sell its products for 20-30% higher than others, Saito noted.

The company will open a development site in Thailand by mid-2016, in the hope of shortening development times and improving cost efficiency through regular feedback from the production plant.