Steps up from brand manager.


Fujitsu General has promoted Zdenka Micallef to the role of national marketing manager. Joining the company in April 2016, she steps up from brand manager of strategy and planning.


The new role will see Micallef responsible for initiating, developing and executing effective marketing plans and activities that deliver against company goals and business strategies. Working with general manager of sales and marketing, Dave Smith, as well as channel managers and state managers, she will drive and oversee marketing strategies and initiatives targeted at the consumer and trade channel.


Fujitsu General’s Dave Smith said, “In the last year and a half, Zdenka has brought a new level of analytics and analysis to the business with a renewed focus on campaign effectiveness, channel support programs and digital innovation. She will be a welcome addition to the senior leadership team where her participation and contribution will be greatly valued.”


In line with her appointment, brand manager for trade marketing, Katherine Bond and assistant brand manager, Jason Borja, will report into Micallef’s new role.