By Martin Vedris

BRISBANE: Crest Electronics, which develops and distributes consumer electronic accessories including cables, headphones and remotes, under its own brand name and Sony and Philips, has added three new accessory brands to its portfolio — PAQ, Podera and Tool.

“These three new opportunities to the Australian market have been carefully selected based on core categories of growth, synergy to Crest’s existing business, innovation, and providing Crest with brands that have a clear point of difference,” said Crest Electronics merchandise manager, Terry Lockitch.

PAQ is a range of technology lifestyle accessories specialising in digital camera and SLR bags and laptop backpacks. Established in 2001 the products are distributed to over 30 countries world wide, with particular strength in USA and Europe. Crest has chosen a select range of PAQ camera bags and laptop backpacks.

Podera manufactures a range of fashion-designed computer peripherals such as USB hubs and memory card readers. Distributed throughout Europe, Podera won iF Design Awards in 2007 from the International Forum Design, Hannover Germany. Crest advised that Podera is also one of the few non-Japanese companies to win a prestigious ‘Good Design’ industrial design award in Japan.

Tool gaming products are developed by Australian business Kaya Industries and produced in China. The Tool product range includes gaming controllers and accessories for the leading gaming consoles including Sony PS3, PS2, PSP, Xbox 360, Nintendo Wii and DS lite.

“Although a very competitive market, the range from Tool provides three distinct advantages to retailers — a full range of accessories covering all the major consoles under the one brand, a striking and funky packaging design guaranteed to attract attention and a continuous focus on adding innovations to their accessories range,” added Crest Electronics marketing director, Dean Wall.