By Martin Vedris

SYDNEY, NSW: Pyrolitic technology has revolutionised the oven category by making them easy to clean and Tefal is promoting the self-cleaning concept with its new Ultimate AutoClean steam iron with a patented soleplate.

“The iron’s Durilium soleplate is covered with a further layer of Palladium. When the soleplate is hot, oxidation occurs and any organic fibres accumulating on the soleplate are released with the steam” said Groupe SEB brand manager for Linen Care, Christine Abdal.

“Whilst ironing, thin fibre particles stick to the soleplate and under heat the particles accumulate. Over time, the soleplate loses its glideability and users inconveniently have to clean the soleplate to enhance the performance. Sometimes dirty marks on the soleplate cannot be removed and clean clothes can be dirtied.” said Abdal

The Tefal FV9440 (RRP $159) steam iron is crimson and also features Tefal’s unique Aquaspeed filling system. It also has eight unique pre-set programs for ironing different types of fabric — you select the fabric and the iron automatically adjusts the steam and temperature.

It has 350 millilitre water tank capacity and provides a 150 gram per minute shot of steam. It also features an integrated anti-calc system, auto off and anti-drip.

To enforce the brand’s French heritage, Groupe SEB will run a promotion via redemption. From 1 November to 24 December 2009, consumers who purchase a selected Tefal Steam Iron will receive a French Luxury pamper pack by Le Couvent Des Minimes valued over $50.