By Paul Hayes

SYDNEY, NSW: With Australia’s digital switchover looming ever closer, Panasonic has announced that its 2010 range will carry digital ready high definition labelling to help educate consumers.

Panasonic said it has been preparing for months to ensure that retailers and consumers are fully educated on the technology and benefits of digital television with in-store promotions and other marketing initiatives.

Included in the labelling will be the company’s VIERA Televisions, as well as Blu-ray and DVD players and recorders.

“The digital switchover labelling scheme is something which Panasonic wholeheartedly supports,” said Panasonic Australia’s managing director, Steve Rust.

“The labelling on all applicable Panasonic products in-store will ensure that no matter what digital knowledge the consumer has, they will be able to make informed decisions when purchasing new equipment, which in turn will make for easier transactions for the retailers.”

Executive Director of the Digital Switchover Taskforce, Andy Townend, said the support of electronics suppliers is key to ensuring a smooth transition in the planned 2013 switchover.

“The support of television manufacturers including Panasonic is vital to helping consumers understand how to switch to digital TV.

“Panasonic Australia’s participation in the labelling scheme will be important in supporting the switch to digital TV across Australia.”