By Patrick Avenell

Soniq, the brand best known as the JB Hi-Fi ‘house brand’, has aligned with DHL Supply Chain for recycling to fulfil its obligations as part of the National Television and Computer Recycling Scheme.

“DHL is delighted to announce the signing of new customer Soniq to our arrangement,” said DHL Supply Chain CEO South Pacific Terry Ryan.

“Soniq’s high profile brand is important to our solution, with the Melbourne-founded company providing consumers with affordable technology.”

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And here’s Soniq general manager Song Su.

“Soniq is pleased to be working with DHL to broaden our role in conserving and protecting the environment,” Su said. “Over the last several years, we have been running our own recycling program and we are very excited to see the forthcoming implementation of collection sites across the nation.  We believe Soniq partnership with DHL will lead Australia to a greener environment for generations to come.”

DHL was the first approved provider under this scheme to commence recycling, which it did in Canberra, in the Australian Capital Territory, in mid-May 2012. Ryan took this opportunity to announce that DHL will be rolling out a much wider drop zone.

“Over the next 18 months, DHL will roll-out collection services to 100 plus locations Australia wide. Householders and small businesses will be able to take back their unwanted televisions or computer equipment to a designated DHL Drop Zone location, for recycling, free of charge.”

TV & PC Recycling Scorecard (27 July 2012)


Panasonic Australia
Amicroe Australia
Bluechip Infotech
Brother International
Dell Australia
Dicker Data
Direct Memory Access
EMC Global Holdings Company
Epson Australia
Medion AG
NEC Australia
Pioneer Electronics Australia
Rectron Electronics
Targus Australia
The Reject Shop
Thorn Group
Uniden Australia


Sony Australia
Samsung Electronics Australia
LG Electronics
TEAC Australia

E-Cycle Solutions

Retravision (strategic partnership)